Discriminative validation of numerical indices of attitude ambivalence


Riketta, Michael



URL: https://www.researchgate.net/publication/289255893...
Document Type: Article
Year of publication: 2000
The title of a journal, publication series: Current Research in Social Psychology : CRISP
Volume: 5
Issue number: 5
Page range: 63-83
Place of publication: Iowa City, Iowa
Publishing house: Center for the Study of Group Processes at the Univ. of Iowa
ISSN: 1088-7423
Publication language: English
Institution: School of Social Sciences > Sozialpsychologie (Stahlberg)
Subject: 300 Social sciences, sociology, anthropology
Abstract: The standard procedure of quantifying ambivalence is to combine estimates of positive and negative attitude components into a numerical index. Several authors developed formulae for this purpose. However, the empirical validity of these measures is under-explored. This study is intended to partly fill this gap and compares the discriminative validity of common ambivalence formulae and one direct measure of ambivalence. One-hundred German students rated their positive and negative evaluations and their ambivalence toward a fictitious person. Discriminative validity was assessed by comparing each measures' scores across five experimental conditions assumed to elicit different levels of ambivalence. The results provide evidence for some discriminative validity of all ambivalence indices, with total effect sizes (% variance attributable to the experimental treatments) ranging from .12 to .21.
Additional information: Online Ressource

Dieser Eintrag ist Teil der Universitätsbibliographie.




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