The Role of Price When Products are Really New:Single, Dual,or multiple?


Schuhmacher, Monika C. ; Feurer, Sven ; Kuester, Sabine


Document Type: Conference presentation
Year of publication: 2013
Conference title: ANZMAC 2013
Location of the conference venue: Auckland, NZ
Date of the conference: December 1-4, 2013
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 000 Generalities




+ Citation Example and Export

Schuhmacher, Monika C. ; Feurer, Sven ; Kuester, Sabine ORCID: 0000-0003-0985-2288 The Role of Price When Products are Really New:Single, Dual,or multiple? (2013) ANZMAC 2013 (Auckland, NZ) [Conference presentation]


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item