Integrating Product Data from Websites offering Microdata Markup

Petrovski, Petar ; Bryl, Volha ; Bizer, Christian

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Document Type: Conference or workshop publication
Year of publication: 2014
Book title: 23rd International World Wide Web Conference, WWW '14, Seoul, Republic of Korea, April 7-11, 2014, Companion Volume
Page range: 1299-1304
Conference title: 4th Workshop on Data Extraction and Object Search (DEOS2014)
Date of the conference: April 2014
Publisher: Chung, Chin-Wan
Place of publication: Geneva
Publishing house: ACM
ISBN: 978-1-4503-2745-9
Publication language: English
Institution: School of Business Informatics and Mathematics > Information Systems V: Web-based Systems (Bizer 2012-)
Subject: 004 Computer science, internet
Keywords (English): Microdata , Information Extraction , Data Integration
Abstract: Large numbers of websites have started to markup their content using standards such as Microdata, Microformats, and RDFa. The marked-up content elements comprise descriptions of people, organizations, places, events, products, ratings, and reviews. This development has accelerated in last years as major search engines such as Google, Bing and Yahoo! use the markup to improve their search results. Embedding semantic markup facilitates identifying content elements on webpages. However, the markup is mostly not as fine-grained as desirable for applications that aim to integrate data from large numbers of websites. This paper discusses the challenges that arise in the task of integrating descriptions of electronic products from several thousand e-shops that offer Microdata markup. We present a solution for each step of the data integration process including Microdata extraction, product classification, product feature extraction, identity resolution, and data fusion. We evaluate our processing pipeline using 1.9 million product offers from 9240 e-shops which we extracted from the Common Crawl 2012, a large public Web corpus.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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ORCID: Petrovski, Petar ; Bryl, Volha ; Bizer, Christian ORCID: 0000-0003-2367-0237

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