Do constituency candidates matter in German Federal Elections? The personal vote as an interactive process

Gschwend, Thomas ; Zittel, Thomas

Document Type: Article
Year of publication: 2015
The title of a journal, publication series: Electoral Studies
Volume: 39
Page range: 338-349
Place of publication: Amsterdam [u.a.]
Publishing house: Elsevier Science
ISSN: 0261-3794 , 1873-6890
Publication language: English
Institution: Außerfakultäre Einrichtungen > Mannheim Centre for European Social Research - Research Department B
School of Social Sciences > Politische Wissenschaft, Quantitative Sozialwissenschaftliche Methoden (Gschwend 2007-)
Subject: 320 Political science
Abstract: What are the electoral consequences of constituency candidates' campaign strategies? This paper focuses on the German case to theoretically and empirically explore this question. Theoretically, it perceives personalization at the voter level as the result of an interactive process involving both candidates and voters. It argues that voters need to be asked and mobilized to personalize their votes in order of doing so. Empirically it draws from a novel set of data for the 2009 German Federal Elections including voters and candidate data. On the basis of this data set we are able to show that the campaign behavior of constituency candidates matters for the perceptions and behaviors of voters.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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