Exploiting microdata annotations to consistently categorize product offers at web scale

Meusel, Robert ; Primpeli, Anna ; Meilicke, Christian ; Paulheim, Heiko ; Bizer, Christian

DOI: https://doi.org/10.1007/978-3-319-27729-5_7
URL: https://www.researchgate.net/publication/300113438...
Additional URL: http://dws.informatik.uni-mannheim.de/fileadmin/le...
Document Type: Conference or workshop publication
Year of publication: 2015
Book title: E-Commerce and Web Technologies : 16th International Conference on Electronic Commerce and Web Technologies, EC-Web 2015, Valencia, Spain, September 2015, revised selected papers
The title of a journal, publication series: Lecture Notes in Business Information Processing : LNBIP
Volume: 239
Page range: 83-99
Conference title: EC-Web 2015
Location of the conference venue: Valencia, Spain
Date of the conference: September 01-02, 2015
Publisher: Stuckenschmidt, Heiner
Place of publication: Berlin [u.a.]
Publishing house: Springer
ISBN: 978-3-319-27728-8 , 978-3-319-27729-5
ISSN: 1865-1348 , 1865-1356
Publication language: English
Institution: School of Business Informatics and Mathematics > Information Systems V: Web-based Systems (Bizer 2012-)
School of Business Informatics and Mathematics > Web Data Mining (Juniorprofessur) (Paulheim 2013-2017)
Subject: 004 Computer science, internet
Keywords (English): Microdata , RDFa , Structured Web Data , Classification
Abstract: Semantically annotated data, using markup languages like RDFa and Microdata, has become more and more publicly available in the Web, especially in the area of e-commerce. Thus, a large amount of structured product descriptions are freely available and can be used for various applications, such as product search or recommendation. However, little efforts have been made to analyze the categories of the available product descriptions. Although some products have an explicit category assigned, the categorization schemes vary a lot, as the products originate from thousands of different sites. This heterogeneity makes the use of supervised methods, which have been proposed by most previous works, hard to apply. Therefore, in this paper, we explain how distantly supervised approaches can be used to exploit the heterogeneous category information in order to map the products to set of target categories from an existing product catalogue. Our results show that, even though this task is by far not trivial, we can reach almost 56% accuracy for classifying products into 37 categories.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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