The limited use of the fluency heuristic : converging evidence across different procedures

Pohl, Rüdiger F. ; Erdfelder, Edgar ; Michalkiewicz, Martha ; Castela, Marta ; Hilbig, Benjamin E.

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Document Type: Article
Year of publication: 2016
The title of a journal, publication series: Memory & Cognition
Volume: 44
Issue number: 7
Page range: 1114-1126
Place of publication: Heidelberg [u.a.]
Publishing house: Springer
ISSN: 0090-502X , 1532-5946
Publication language: English
Institution: Außerfakultäre Einrichtungen > Graduate School of Economic and Social Sciences- CDSS (Social Sciences)
School of Social Sciences > Kognitive Psychologie u. Differentielle Psychologie (Erdfelder 2002-2019)
Subject: 150 Psychology
Abstract: In paired comparisons based on which of two objects has the larger criterion value, decision makers could use the subjectively experienced difference in retrieval fluency of the objects as a cue. According to the fluency heuristic (FH) theory, decision makers use fluency—as indexed by recognition speed—as the only cue for pairs of recognized objects, and infer that the object retrieved more speedily has the larger criterion value (ignoring all other cues and information). Model-based analyses, however, have previously revealed that only a small portion of such inferences are indeed based on fluency alone. In the majority of cases, other information enters the decision process. However, due to the specific experimental procedures, the estimates of FH use are potentially biased: Some procedures may have led to an overestimated and others to an underestimated, or even to actually reduced, FH use. In the present article, we discuss and test the impacts of such procedural variations by reanalyzing 21 data sets. The results show noteworthy consistency across the procedural variations revealing low FH use. We discuss potential explanations and implications of this finding.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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