Holbert, R. Lance ; Grill, Christiane

Document Type: Encyclopedic article
Year of publication: 2016
Book title: The international encyclopedia of communication theory and philosophy
Page range: 1154-1159
Publisher: Jensen, Klaus
Place of publication: Malden, MA
Publishing house: Wiley-Blackwell
ISBN: 978-1-11854155-5 ; 978-1-11876680-4
Publication language: English
Institution: Außerfakultäre Einrichtungen > Mannheim Centre for European Social Research - Research Department B
Subject: 320 Political science
Abstract: There are four levels of measurement: nominal, ordinal, interval, ratio. Whether a single item or a composite (index or scale), greater understanding of any measure often comes with an evaluation of four moments: mean, standard deviation, skewness, and kurtosis. The quality of a measure is judged using several criteria, the most important of which are reliability, validity, and generalizability. Communication researchers employ a wide range of multivariate analytical tools (principle components analysis, exploratory factor analysis, confirmatory factor analysis) to assess measurement. This entry provides a brief overview of these measurement-specific topics.

Dieser Eintrag ist Teil der Universitätsbibliographie.

Metadata export


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item