Within-household selection and dual-frame telephone surveys: a comparative experiment of eleven different selection methods

Marlar, Jennifer ; Chattopadhyay, Manas ; Jones, Jeff ; Marken, Stephanie ; Kreuter, Frauke

DOI: https://doi.org/10.29115/SP-2018-0031
URL: https://www.surveypractice.org/article/4826-within...
Additional URL: https://www.researchgate.net/publication/328921422...
Document Type: Article
Year of publication: 2018
The title of a journal, publication series: Survey Practice
Volume: 11
Issue number: 2
Page range: Article 31
Place of publication: Oakbrook Terrace, IL
Publishing house: American Association for Public Opinion Research
ISSN: 2168-0094
Publication language: English
Institution: Außerfakultäre Einrichtungen > Mannheim Centre for European Social Research - Research Department A
School of Social Sciences > Statistik u. Sozialwissenschaftliche Methodenlehre (Kreuter 2014-2020)
Subject: 300 Social sciences, sociology, anthropology
Abstract: Numerous within-household selection methods have been tested in general population surveys since the advent of telephone interviewing. However, very few selection studies, if any, have been conducted with a dual frame (landline and cell phone) sample. Landline and cell phone frames are known to represent demographically different groups of respondents, and selection methods that may result in more representative demographics in a landline frame may actually skew the results when combined with the cell phone frame. This study tested 11 different within-household selection methods with approximately 11,000 landline respondents. A parallel cell phone sample was also collected with 1,000 respondents, and the frames were combined for analysis. The selection methods tested included one probability-based method, four quasi-probability methods and six nonprobability methods. The methods were evaluated on four criteria: response rates, accuracy, demographic representation and substantive results. The demographic representativeness of each method was examined for the landline frame only and for the dual (landline and cell phone) frame combination. The probability method had the lowest response rate, while the nonprobability at-home methods had the highest. Accuracy rates were lowest for the quasi-probability birthday methods. There were few demographic differences between selection methods, and no substantive differences, when combined with the cell phone sample.
Additional information: Online-Ressource

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