A typology of web survey paradata for assessing total survey error

McCLain, Colleen A. ; Couper, Mick P. ; Hupp, Andrew L. ; Keusch, Florian ; Peterson, Gregg ; Piskorowski, Andrew D. ; West, Brady T.

DOI: https://doi.org/10.1177/0894439318759670
URL: https://journals.sagepub.com/doi/10.1177/089443931...
Additional URL: https://www.psc.isr.umich.edu/pubs/abs/14820
Document Type: Article
Year of publication: 2019
The title of a journal, publication series: Social Science Computer Review : SSCORE
Volume: 37
Issue number: 2
Page range: 196-213
Place of publication: Thousand Oaks, Calif. [u.a.]
Publishing house: Sage
ISSN: 0894-4393 , 1552-8286
Publication language: English
Institution: Außerfakultäre Einrichtungen > Mannheim Centre for European Social Research - Research Department A
Subject: 300 Social sciences, sociology, anthropology
Abstract: This article reviews the existing literature on the collection of paradata in web surveys and extends the research in this area beyond the commonly studied measurement error problem to paradata that can be collected for managing and mitigating other important sources of error. To do so, and in keeping with the nature of paradata as process-oriented, we develop a typology of web survey paradata that incorporates information from all steps in the web survey process. We first define web survey paradata and describe general phases of paradata that run parallel to the steps in fielding a typical web survey. Within each phase, we enumerate several errors within the total survey error paradigm that can be examined with paradata, discussing case studies and motivating examples that illustrate innovative uses of paradata across the web survey process. We conclude with a discussion of open questions and opportunities for further work in this area. Overall, we develop this typology keeping technological advancements at the center of our discussion, but with flexibility to continuously incorporate new developments and trends in both technology and study design. Our typology encourages researchers to think about paradata as tools that can be used to investigate a broader range of outcomes than previously studied.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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