Backlash effects in online discussions: Effects of gender and counter-stereotypical communication on persuasiveness and likeability


Winkler, Julia R. ; Halfmann, Annabell ; Freudenthaler, Rainer


Document Type: Conference presentation
Year of publication: 2017
Conference title: 67th Annual Conference of the International Communication Association
Location of the conference venue: San Diego, CA
Date of the conference: 25-29 May 2017
Publication language: English
Institution: School of Humanities > Medien IV (Vorderer)
School of Humanities > Institut für Medien- u. Kommunikationswissenschaft
Subject: 070 News media, journalism, publishing




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Winkler, Julia R. ; Halfmann, Annabell ORCID: 0000-0001-5073-9709 ; Freudenthaler, Rainer Backlash effects in online discussions: Effects of gender and counter-stereotypical communication on persuasiveness and likeability. (2017) 67th Annual Conference of the International Communication Association (San Diego, CA) [Conference presentation]


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