Backlash effects in online discussions: Effects of gender and counter-stereotypical communication on persuasiveness and likeability

Document Type:	Conference presentation
Year of publication:	2017
Conference title:	67th Annual Conference of the International Communication Association (ICA)
Location of the conference venue:	San Diego, CA
Date of the conference:	25.-29.05.2017
Publication language:	English
Institution:	School of Humanities > Medien- und Kommunikationswisseschaft (Vorderer 2010-) School of Humanities > Institut für Medien- u. Kommunikationswissenschaft
Subject:	070 News media, journalism, publishing

BASE: Winkler, Julia R. ; Halfmann, Annabell ; Freudenthaler, Rainer

Google Scholar: Winkler, Julia R. ; Halfmann, Annabell ; Freudenthaler, Rainer

ORCID: Winkler, Julia R., Halfmann, Annabell

and Freudenthaler, Rainer

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