Probabilistic misconceptions are pervasive among communication researchers

Rinke, Eike Mark ; Schneider, Frank M.

Document Type: Working paper
Year of publication: 2016
The title of a journal, publication series: SocArXiv Papers
Place of publication: Ithaca, NY
Publishing house: Cornell University
Publication language: English
Institution: School of Humanities > Medien- und Kommunikationswisseschaft (Vorderer 2010-)
Subject: 300 Social sciences, sociology, anthropology
Abstract: Across all areas of communication research, the most popular approach to generating insights about communication is the classical significan ce test (also called null hypothesis significance testing, NHST). The predominance of NHST in communication research is in spite of serious concerns about the ability of researchers to properly interpret its results. We draw on data from a survey of the IC A membership to assess the evidential basis of these concerns. The vast majority of communication researchers misinterpreted NHST (91%) and the most prominent alternative, confidence intervals (96%), while overestimating their competence. Academic seniorit y and statistical experience did not predict better interpretation outcomes. These findings indicate major problems regarding the generation of knowledge in the field of communication research.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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ORCID: Rinke, Eike Mark ; Schneider, Frank M. ORCID: 0000-0003-1028-0854

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