Internal Media Acceptance Scale (INMAS) - why and how you should assess the acceptance of internal corporate communication media

URL:	https://www.hans-bredow-institut.de/uploads/media/...
Document Type:	Conference presentation
Year of publication:	2010
Conference title:	3rd European Communication Conference of ECREA, ECC 2010
Location of the conference venue:	Hamburg, Germany
Date of the conference:	12-15 October 2010
Publication language:	English
Institution:	School of Humanities > Medien- und Kommunikationswisseschaft (Vorderer 2010-)
Subject:	150 Psychology 380 Commerce, communications, transportation

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.

BASE: Retzbach, Andrea ; Aehling, Kathrin ; Maier, Michaela ; Schneider, Frank M.

Google Scholar: Retzbach, Andrea ; Aehling, Kathrin ; Maier, Michaela ; Schneider, Frank M.

ORCID: Retzbach, Andrea, Aehling, Kathrin, Maier, Michaela and Schneider, Frank M.

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