SurveyMotion: what can we learn from sensor data about respondents' completion and response behavior in mobile web surveys?

Höhne, Jan Karem ; Schlosser, Stephan

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Document Type: Article
Year of publication: 2019
The title of a journal, publication series: International Journal of Social Research Methodology : IJSRM
Volume: 22
Issue number: 4
Page range: 379-391
Place of publication: London [u.a.]
Publishing house: Taylor & Francis
ISSN: 1364-5579 , 1464-5300
Publication language: English
Institution: School of Social Sciences > Data Science (Blom 2017-2022)
Außerfakultäre Einrichtungen > SFB 884
Außerfakultäre Einrichtungen > Mannheim Centre for European Social Research - Research Department B
Subject: 300 Social sciences, sociology, anthropology
Abstract: Participation in web surveys via smartphones increased continuously in recent years. The reasons for this increase are a growing proportion of smartphone owners and an increase in mobile Internet access. However, research has shown that smartphone respondents are frequently distracted and/or multitasking, which might affect completion and response behavior in a negative way. We propose ‘SurveyMotion (SMotion)’, a JavaScript-based tool for mobile devices that can gather information about respondents’ motions during web survey completion by using sensor data. Specifically, we collect data about the total acceleration (TA) of smartphones. We conducted a lab experiment and varied the form of survey completion (e.g. standing or walking). Furthermore, we employed questions with different response formats (e.g. radio buttons and sliders) and measured response times. The results reveal that SMotion detects higher TAs of smartphones for respondents with comparatively higher motion levels. In addition, respondents’ motion level affects response times and the quality of responses given. The SMotion tool promotes the exploration of how respondents complete mobile web surveys and could be employed to understand how future mobile web surveys are completed.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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