Is evaluative conditioning moderated by Big Five personality traits?

Vogel, Tobias ; Hütter, Mandy ; Gebauer, Jochen E.

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Document Type: Article
Year of publication: 2019
The title of a journal, publication series: Social Psychological and Personality Science : SPPS
Volume: 10
Issue number: 1
Page range: 94-102
Place of publication: Thousand Oaks, Calif.
Publishing house: Sage
ISSN: 1948-5506 , 1948-5514
Publication language: English
Institution: Außerfakultäre Einrichtungen > Mannheim Centre for European Social Research - Research Department A
Subject: 300 Social sciences, sociology, anthropology
Abstract: Evaluative conditioning (EC), a change in liking of a stimulus due to its paired presentation with a positive or negative stimulus, is a key concept in attitude formation. The present article examines to what extent EC effects are moderated by Big Five personality. For this purpose, 567 participants completed an EC procedure and the Big Five Inventory. People high on neuroticism and agreeableness showed stronger EC effects than people low on those personality traits. In conclusion, attitude formation via EC depends in part on Big Five personality. This novel insight has important ramifications for EC research and personality research. As to EC research, the moderation by neuroticism suggests that EC effects intensify with an increased focus on valent stimuli. As to personality research, our findings reinforce the fundamental nature of the Big Five because they are evidentially able to moderate such basic learning phenomena as EC.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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