Reality bites: The limits of framing effects for salient and contested policy issues


Bechtel, Michael M. ; Hainmüller, Jens ; Hangartner, Dominik ; Helbling, Marc



DOI: https://doi.org/10.1017/psrm.2014.39
URL: https://www.cambridge.org/core/journals/political-...
Additional URL: https://www.researchgate.net/publication/256015997...
Document Type: Article
Year of publication: 2015
The title of a journal, publication series: Political Science Research and Methods : PSRM
Volume: 3
Issue number: 3
Page range: 683-695
Place of publication: Cambridge
Publishing house: Cambridge Univ. Press
ISSN: 2049-8470 , 2049-8489
Related URLs:
Publication language: English
Institution: School of Social Sciences > Soziologie mit Schwerp. Migration u. Integration (Helbling 2020-)
Subject: 320 Political science
Abstract: A large literature argues that public opinion is vulnerable to various types of framing and cue effects. However, we lack evidence on whether existing findings, which are typically based on lab experiments involving low-salience issues, travel to salient and contentious political issues in real-world voting situations. We examine the relative importance of issue frames, partisan cues, and their interaction for opinion formation using a survey experiment conducted around a highly politicized referendum on immigration policy in Switzerland. We find that voters responded to frames and cues, regardless of their direction, by increasing support for the position that is in line with their pre-existing partisan attachment. This reinforcement effect was most visible among low knowledgeable voters that identified with the party that owned the issue. These results support some of the previous findings in the political communication literature, but at the same time also point toward possible limits to framing effects in the context of salient and contested policy issues.

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.




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