Gamification in web surveys

Keusch, Florian

Document Type: Encyclopedic article
Year of publication: 2020
Book title: SAGE research methods foundations
Page range: 1-8
Publisher: Atkinson, Paul ; Delamont, Sara ; Cernat, Alexandru ; Sakshaug, Joseph W. ; Williams, Richard A.
Place of publication: London
Publishing house: Sage
ISBN: 978-1-47-396500-3 , 978-1-52-974929-8
Publication language: English
Institution: School of Social Sciences > Statistik u. Sozialwiss. Methodenlehre (Juniorprofessur) (Keusch 2016-2021)
Subject: 300 Social sciences, sociology, anthropology
Abstract: To counteract declining response rates and data quality in web surveys, some survey designers have suggested to increase respondent engagement by making web surveys more game-like. Gamification is defined as “the use of game design elements in non-game contexts” (Deterding et al., 2011, p. 2) and “game thinking and game mechanics to engage users and solve problems” (Zichermann & Cunningham, 2011, p. xiv). Web survey gamification can thus be defined as the use of game design elements in web surveys to increase respondent engagement in the survey process. This entry first discusses the general concept of gamification, its elements, and the theoretical foundation for why gamification should have a positive influence on motivation and behavior in nongame contexts. The entry then shows how gamification is applied in web survey data collection and what empirical evidence for its influence on survey participation and data quality exists.

Dieser Eintrag ist Teil der Universitätsbibliographie.

Metadata export


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item