Consequences of mid-stream mode-switching in a panel survey

Allum, Nick ; Conrad, Frederick G. ; Wenz, Alexander

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URN: urn:nbn:de:bsz:180-madoc-578613
Document Type: Article
Year of publication: 2018
The title of a journal, publication series: Survey Research Methods : SRM
Volume: 12
Issue number: 1
Page range: 43-58
Place of publication: Konstanz
Publishing house: European Survey Research Assoc.
ISSN: 1864-3361
Publication language: English
Institution: Außerfakultäre Einrichtungen > SFB 884
School of Social Sciences > Statistik u. Sozialwissenschaftliche Methodenlehre (Kreuter 2014-2020)
Pre-existing license: Creative Commons Attribution, Non-Commercial 4.0 International (CC BY-NC 4.0)
Subject: 300 Social sciences, sociology, anthropology
Abstract: Face-to-face (F2F) interviews produce population estimates that are widely regarded as the ‘gold standard’ in social research. Response rates tend to be higher with face-to-face interviews than other modes and face-to-face interviewers can exploit both spoken and visual information about the respondent’s performance to help assure high quality data. However, with marginal costs per respondent much higher for F2F than online data collection, survey researchers are looking for ways to exploit these lower costs with minimum loss of data quality. In panel studies, one way of doing this is to recruit probability samples F2F and subsequently switch data collection to web mode. In this paper, we examine the effect on data quality of inviting a subsample of respondents in a probability-based panel survey to complete interviews on the web instead of F2F. We use accuracy of respondents’ recall of facts and subjective states over a five-year period in the areas of health and employment as indicators of data quality with which we can compare switching and non-switching respondents. We find evidence of only small differences in recall accuracy across modes and attribute this mainly to selection effects rather than measurement effects.
Additional information: Online-Ressource

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