Populist words speak louder? Ideology-inconsistent personalization and voting for populist candidates

DOI:	https://doi.org/10.1093/ijpor/edaa042
URL:	https://academic.oup.com/ijpor/advance-article/doi...
Weitere URL:	https://www.x-mol.com/paper/1409563376126578688?re...
Dokumenttyp:	Zeitschriftenartikel
Erscheinungsjahr:	2021
Titel einer Zeitschrift oder einer Reihe:	International Journal of Public Opinion Research
Band/Volume:	33
Heft/Issue:	4
Seitenbereich:	799-817
Ort der Veröffentlichung:	Oxford
Verlag:	Oxford Univ. Press
ISSN:	0954-2892 , 1471-6909
Sprache der Veröffentlichung:	Englisch
Einrichtung:	Philosophische Fakultät > Institut für Medien- u. Kommunikationswissenschaft
Fachgebiet:	320 Politik
Abstract:	The private background of populist politicians oftentimes seemingly contradicts the populist ideology—which can be taken up in political communication. Using two experiments (nStudy 1 = 734; nStudy 2 = 568), we investigate the effects of such ideology-inconsistent personalization on the evaluation of and voting for a populist candidate. We manipulate the politician's localness and social class (Study 1) and traditionalism in family life (Study 2). Results reveal a number of effects on candidate evaluation which translated into voting intentions. An upper-class background of the populist politician yielded negative effects, but less so among populist voters. However, references to a cosmopolitan biography decreased perceived trustworthiness among all participants. Surprisingly, a nontraditional (i.e., homosexual) relationship was beneficial for a (female) populist.