How does switching a probability-based online panel to a smartphone-optimized design affect response rates and smartphone use?


Felderer, Barbara ; Herzing, Jessica M. E. ; Bruch, Christian ; Krieger, Ulrich ; Blom, Annelies G.


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DOI: https://doi.org/10.13094/SMIF-2021-00007
URL: https://madoc.bib.uni-mannheim.de/60999
Additional URL: https://surveyinsights.org/?p=15510
URN: urn:nbn:de:bsz:180-madoc-609993
Document Type: Article
Year of publication: 2021
The title of a journal, publication series: Survey Methods : Insights from the Field
Volume: 2021
Page range: 1-13
Place of publication: Lausanne
Publishing house: Swiss Found. for Research in Social Sciences
ISSN: 2296-4754
Publication language: English
Institution: Außerfakultäre Einrichtungen > Mannheim Centre for European Social Research - Research Department B
Außerfakultäre Einrichtungen > Leibniz-Institut für Sozialwissenschaften (GESIS)
School of Social Sciences > Methoden d. empirischen Sozialforschung insbes. Internet Panel Survey-Forschung (Blom 2017-)
Außerfakultäre Einrichtungen > SFB 884
Pre-existing license: Creative Commons Attribution 4.0 International (CC BY 4.0)
Subject: 300 Social sciences, sociology, anthropology
Abstract: In recent years, an increasing number of online panel participants respond to surveys on smartphones. As a result, survey practitioners are faced with a difficult decision: Either they hold the questionnaire design constant over time and thus stay with the original desktop-optimized design; or they switch to a smartphone-optimized format and thus accommodate respondents who prefer participating on their smartphone. Even though this decision is all but trivial, little research thus far has been conducted on the effect of such an adjustment on panel members’ survey participation and device use. We report on the switch to a smartphone-optimized design in the German Internet Panel (GIP), an ongoing probability-based online panel that started in 2012 with a desktop-optimized design. We investigate whether the introduction of a smartphone-optimized design affected overall response rates and smartphone use in the GIP. Moreover, we examine the effect of different ways of announcing the introduction of the smartphone-optimized design in the invitation email on survey participation using a smartphone.
Additional information: Online-Ressource

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