Out of sight, out of mind? Qualitative methods in political communication research

URL:	https://politicalcommunication.org/article/out-of-...
Dokumenttyp:	Zeitschriftenartikel
Erscheinungsjahr Online:	2023
Titel einer Zeitschrift oder einer Reihe:	Political Communication Report
Band/Volume:	27
Heft/Issue:	tba
Seitenbereich:	1-6
Ort der Veröffentlichung:	Washington, DC
Sprache der Veröffentlichung:	Englisch
Einrichtung:	Philosophische Fakultät > Medien- und Kommunikationswissenschaft (Naab 2022-)
Fachgebiet:	300 Sozialwissenschaften, Soziologie, Anthropologie
Freie Schlagwörter (Englisch):	qualitative methods , critique , political communication methods
Abstract:	Communication scholarship is known for its diverse methodological and paradigmatic approaches. Yet the field of political communication has a long-standing tradition of prioritizing quantitative, (post-)positivist scholarship. This shapes how scholars produce, structure, and value knowledge. In a landmark special section of the International Journal of Communication, Karpf et al. (2015) argued that this consensus marginalizes qualitative, interpretive political communication research, which significantly limits the field’s explanatory power and narrows our understanding of unfolding phenomena and reforming concepts (Graber, 2006). In the eight years since Karpf et al. made these assertions, political communication has undergone rapid change, as a series of crises – including a global pandemic – destabilized the public sphere on an international scale. Nevertheless, we argue that the field’s tendency to marginalize qualitative research has persisted and shifted. When it comes to qualitative methods, “new diversity in polcomm” remains sorely lacking.

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