Out of sight, out of mind? Qualitative methods in political communication research

URL:	https://politicalcommunication.org/article/out-of-...
Document Type:	Article
Year of publication Online:	2023
The title of a journal, publication series:	Political Communication Report
Volume:	27
Issue number:	tba
Page range:	1-6
Place of publication:	Washington, DC
Publication language:	English
Institution:	School of Humanities > Medien- und Kommunikationswissenschaft (Naab 2022-)
Subject:	300 Social sciences, sociology, anthropology
Keywords (English):	qualitative methods , critique , political communication methods
Abstract:	Communication scholarship is known for its diverse methodological and paradigmatic approaches. Yet the field of political communication has a long-standing tradition of prioritizing quantitative, (post-)positivist scholarship. This shapes how scholars produce, structure, and value knowledge. In a landmark special section of the International Journal of Communication, Karpf et al. (2015) argued that this consensus marginalizes qualitative, interpretive political communication research, which significantly limits the field’s explanatory power and narrows our understanding of unfolding phenomena and reforming concepts (Graber, 2006). In the eight years since Karpf et al. made these assertions, political communication has undergone rapid change, as a series of crises – including a global pandemic – destabilized the public sphere on an international scale. Nevertheless, we argue that the field’s tendency to marginalize qualitative research has persisted and shifted. When it comes to qualitative methods, “new diversity in polcomm” remains sorely lacking.

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