Buying future endorsements from prospective influencers on user-generated content platforms

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DOI:	https://doi.org/10.1177/00222437231207323
URL:	https://journals.sagepub.com/doi/10.1177/002224372...
Additional URL:	https://www.researchgate.net/publication/374302541...
URN:	urn:nbn:de:bsz:180-madoc-670349
Document Type:	Article
Year of publication:	2024
The title of a journal, publication series:	Journal of Marketing Research : JMR
Volume:	61
Issue number:	5
Page range:	839-857
Place of publication:	Thousand Oaks, CA
Publishing house:	Sage Publishing
ISSN:	0022-2437 , 1547-7193
Publication language:	English
Institution:	Business School > Quantitatives Marketing und Konsumentenverhalten (Stahl 2013-)
Pre-existing license:	Creative Commons Attribution, Non-Commercial 4.0 International (CC BY-NC 4.0)
Subject:	000 Generalities
Keywords (English):	influencer marketing , seeding , paid endorsements , user-generated content , rare events , data-based simulation

	Dieser Eintrag ist Teil der Universitätsbibliographie.
	Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

BASE: Lanz, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian

Google Scholar: Lanz, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian

ORCID: Lanz, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian

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