Anzahl der Einträge: 5. 2009
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Bauer, Hans H. ; Wetzel, Hauke ; Hammerschmidt, Maik
Can Prioritization Do Harm? An Empirical Investigation of the Prerequisites, Criteria, and Performance Outcomes of Customer Prioritization.
Kamins, Michael
AMA Winter and Summer Educators' Conference Proceedings
20
206-207
In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
(2009)
Red Hook, NY
AMA Summer Educators' Conference 2009
(Chicago, IL)
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Eckardt, Sabine ; Bryant, Melchior D.
How the Introduction of the Internet Channel Can Harm Brick-and-Mortar Retailers.
Kamins, Michael
AMA Winter and Summer Educators' Conference Proceedings
20
166-174
In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
(2009)
Red Hook, NY
[Konferenzveröffentlichung]
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Wetzel, Hauke ; Hammerschmidt, Maik ; Bauer, Hans H.
Can Customer Prioritization Do Harm? Exploring its Effectiveness and Efficiency.
Kamins, Michael
AMA Winter and Summer Educators' Conference Proceedings
20
206-207
In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
(2009)
Red Hook, NY
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Albrecht, Carmen-Maria ; Heinrich, Daniel
All you need is Love: Assessing Consumers’ Brand Love.
Kamins, Michael
AMA Winter and Summer Educators' Conference Proceedings
20
252-253
In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
(2009)
Red Hook, NY
[Konferenzveröffentlichung]
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