The Effect of Executional Variables of Product Placement on Conscious and Non-Conscious Brand Processing and its Consequences on Brand Evaluation


Helmig, Bernd ; Schumacher, Pascal


URL: http://ub-madoc.bib.uni-mannheim.de/28515
Document Type: Conference presentation
Year of publication: 2009
Conference title: American Marketing Association (AMA)
Location of the conference venue: Illinois, Chicago, USA
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Subject: ?? null ??

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Helmig, Bernd and Schumacher, Pascal The Effect of Executional Variables of Product Placement on Conscious and Non-Conscious Brand Processing and its Consequences on Brand Evaluation. (2009) American Marketing Association (AMA) (Illinois, Chicago, USA) [Conference presentation]


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