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Citation

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Number of items: 1.

Conference or workshop publication

Mäder, Ralf ; Huber, Frank ; Herrmann, Andreas The Contribution of the Brand Personality Construct to Explain Brand Loyalty Behavior: Findings of a Causal-Analytical Study. Wierenga, Berend Proceedings of the 29th EMAC Conference In: Marketing in the new millennium : proceedings of the 29th EMAC Conference, May 23-26, 2000, Erasmus University Rotterdam (2000) Rotterdam [Conference or workshop publication]

This list was created automatically on Tue Jan 13 05:29:16 2026 CET