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Citation
Faculties and Departments
(35579)
Business School
(7938)
Empirische Forschungsmethoden (Juniorprofessur) (Schamp 2019-2020)
(3)
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S
H
Hartmann, Jochen
;
Heitmann, Mark
;
Schamp, Christina
;
Netzer, Oded
(2019)
The power of brand selfies in consumer-generated brand images.
Columbia Business School Research Paper Rochester, NY [Working paper]
Hartmann, Jochen
;
Huppertz, Juliana
;
Schamp, Christina
;
Heitmann, Mark
(2019)
Comparing automated text classification methods.
International Journal of Research in Marketing : IJRM Amsterdam 36 1 20-38 [Article]
S
Schamp, Christina
;
Heitmann, Mark
;
Katzenstein, Robin
(2019)
Consideration of ethical attributes along the consumer decision-making journey.
Journal of the Academy of Marketing Science New York, NY 47 2 328-348 [Article]
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