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Citation
Faculties and Departments
(35246)
Business School
(7878)
Digitales Marketing u. Marketing Transformation (Vomberg 2021-)
(3)
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2021
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2020
2021
Vomberg, Arnd
ORCID: 0000-0002-1045-7413
(2021)
Pricing in the digital age: A roadmap to becoming a dynamic pricing retailer.
Bijmolt, Tammo
;
Broekhuizen, Thijs
;
Baalmans, Bas
;
Fabian, Nicolai
The digital transformation handbook – From academic research to practical insights Groningen 1-21 [Book chapter]
Vomberg, Arnd
ORCID: 0000-0002-1045-7413
;
Klarmann, Martin
(2021)
Crafting survey research: A systematic process for conducting survey research.
Homburg, Christian
;
Klarmann, Martin
;
Vomberg, Arnd
ORCID: 0000-0002-1045-7413
Handbook of market research Cham 1-53 [Book chapter]
2020
Vomberg, Arnd
ORCID: 0000-0002-1045-7413
;
Lauer, Karin
;
Weitkämper, Karen
(2020)
Dynamic Pricing: Preisfindung auf elektronischen Marktplätzen.
Kollmann, Tobias
Handbuch Digitale Wirtschaft Wiesbaden 1 653-677 [Book chapter]
This list was created automatically on
Thu Jun 1 07:50:25 2023 CEST
