Shareholder Value Orientation of Marketing: The Construct and its Performance Implications


Homburg, Christian ; Kuester, Sabine ; Lüers, Thomas


Document Type: Conference or workshop publication
Year of publication: 2006
Book title: AMA Winter Educators' Conference 2006: Marketing Theory and Applications : Proceedings of a meeting held 17-20 February 2006, St Petersburg, Florida, USA
The title of a journal, publication series: Marketing theory and applications
Volume: 17
Date of the conference: 17-20 February 2006
Author/Publisher of the book
(only the first ones mentioned)
:
Johnson, Jean L.
Place of publication: Chicago, Ill.
Publishing house: American Marketing Ass.
ISBN: 978-0-87757-319-7 , 0-87757-319-0
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics
Additional information: CD-ROM

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Lüers, Thomas Shareholder Value Orientation of Marketing: The Construct and its Performance Implications. Johnson, Jean L. Marketing theory and applications 17 In: AMA Winter Educators' Conference 2006: Marketing Theory and Applications : Proceedings of a meeting held 17-20 February 2006, St Petersburg, Florida, USA (2006) Chicago, Ill. [Conference or workshop publication]


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