Shareholder Value Orientation of Marketing: The Construct and its Performance ImplicationsHomburg, Christian ; Kuester, Sabine ; Lüers, Thomas
BASE:
Homburg, Christian
;
Kuester, Sabine
;
Lüers, Thomas
Google Scholar: Homburg, Christian ; Kuester, Sabine ; Lüers, Thomas ORCID: Homburg, Christian ; Kuester, Sabine ![]()
|
![]() |
Eintrag anzeigen |