Shareholder Value Orientation of Marketing: The Construct and its Performance ImplicationsHomburg, Christian ; Kuester, Sabine ; Lüers, Thomas
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Homburg, Christian
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Kuester, Sabine
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Lüers, Thomas
Google Scholar: Homburg, Christian ; Kuester, Sabine ; Lüers, Thomas ORCID: Homburg, Christian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Lüers, Thomas Page ViewsYou have found an error? Please let us know about your desired correction here: E-Mail Actions (login required)
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