Explaining Behavioral Intentions for Co-Branded Products: An Extension of the Simon/Ruth Model

Document Type:	Article
Year of publication:	2007
The title of a journal, publication series:	Journal of Marketing Management
Volume:	23
Issue number:	3/4
Page range:	285-304
Place of publication:	London [u.a.]
Publishing house:	Dryden Press
ISSN:	0267-257X
Publication language:	English
Institution:	Business School > ABWL, Public & Non Profit Management (Helmig 2008-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Helmig, Bernd ; Huber, Jan-Alexander ; Leeflang, Peter

Google Scholar: Helmig, Bernd ; Huber, Jan-Alexander ; Leeflang, Peter

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