Explaining Behavioral Intentions for Co-Branded Products: An Extension of the Simon/Ruth Model


Helmig, Bernd ; Huber, Jan-Alexander ; Leeflang, Peter


Document Type: Article
Year of publication: 2007
The title of a journal, publication series: Journal of Marketing Management
Volume: 23
Issue number: 3/4
Page range: 285-304
Place of publication: London [u.a.]
Publishing house: Dryden Press
ISSN: 0267-257X
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Helmig, Bernd, Huber, Jan-Alexander and Leeflang, Peter (2007) Explaining Behavioral Intentions for Co-Branded Products: An Extension of the Simon/Ruth Model. Journal of Marketing Management London [u.a.] 23 3/4 285-304 [Article]


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