What Do We Know about the Identity Salience Model of Relationship Marketing Success? A Review of Literature

Document Type:	Article
Year of publication:	2008
The title of a journal, publication series:	Journal of Relationship Marketing
Volume:	7
Issue number:	1
Page range:	45-63
Place of publication:	Binghamton, NY
Publishing house:	Haworth Press
ISSN:	1533-2667
Publication language:	English
Institution:	Business School > ABWL, Public & Non Profit Management (Helmig)
Subject:	330 Economics
Subject headings (SWD):	Beziehungsmarketing

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Michalski, Silke ; Helmig, Bernd

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