What Do We Know about the Identity Salience Model of Relationship Marketing Success? A Review of Literature


Michalski, Silke ; Helmig, Bernd


Document Type: Article
Year of publication: 2008
The title of a journal, publication series: Journal of Relationship Marketing
Volume: 7
Issue number: 1
Page range: 45-63
Place of publication: Binghamton, NY
Publishing house: Haworth Press
ISSN: 1533-2667
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Subject: 330 Economics
Subject headings (SWD): Beziehungsmarketing

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Michalski, Silke and Helmig, Bernd (2008) What Do We Know about the Identity Salience Model of Relationship Marketing Success? A Review of Literature. Journal of Relationship Marketing Binghamton, NY 7 1 45-63 [Article]


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