Co-Branding: The State-of-the-Art


Helmig, Bernd ; Huber, Jan-Alexander ; Leeflang, Peter S. H.


Document Type: Article
Year of publication: 2008
The title of a journal, publication series: Schmalenbach Business Review : SBR
Volume: 60
Issue number: 4
Page range: 359-377
Place of publication: Düsseldorf [u.a.]
Publishing house: Verl.-Gruppe Handelsblatt
ISSN: 1439-2917
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Subject: 330 Economics
Subject headings (SWD): Co-Branding

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Helmig, Bernd ; Huber, Jan-Alexander ; Leeflang, Peter S. H. (2008) Co-Branding: The State-of-the-Art. Schmalenbach Business Review : SBR Düsseldorf [u.a.] 60 4 359-377 [Article]


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