Tata Motors Ltd.: An Indian Elephant Makes a Foray into the Global Auto-Market

Rilling, Thomas

Document Type: Book chapter
Year of publication: 2009
Book title: Marketing Management : A Contemporary Perspective
Page range: 95-105
Publisher: Homburg, Christian
Place of publication: London [u.a.]
Publishing house: McGraw-Hill Higher Education
ISBN: 978-0-07-711724-5
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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