Tata Motors Ltd.: An Indian Elephant Makes a Foray into the Global Auto-Market

Rilling, Thomas

Document Type:	Book chapter
Year of publication:	2009
Book title:	Marketing Management : A Contemporary Perspective
Page range:	95-105
Publisher:	Homburg, Christian
Place of publication:	London [u.a.]
Publishing house:	McGraw-Hill Higher Education
ISBN:	978-0-07-711724-5
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

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