Tata Motors Ltd.: An Indian Elephant Makes a Foray into the Global Auto-Market


Rilling, Thomas


Document Type: Book chapter
Year of publication: 2009
Book title: Marketing Management : A Contemporary Perspective
Page range: 95-105
Author/Publisher of the book
(only the first ones mentioned)
:
Homburg, Christian
Place of publication: London [u.a.]
Publishing house: McGraw-Hill Higher Education
ISBN: 978-0-07-711724-5
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Rilling, Thomas (2009) Tata Motors Ltd.: An Indian Elephant Makes a Foray into the Global Auto-Market. Homburg, Christian Marketing Management : A Contemporary Perspective London [u.a.] 95-105 [Book chapter]


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