An Input-Process-Output Investigation of NPD Team Performance

Kuester, Sabine ; Schuhmacher, Monika C. ; Lenz, Christine ; Mantel, Julius

Document Type: Working paper
Year of publication: 2008
The title of a journal, publication series: Management Know-how
Volume: M114e
Place of publication: Mannheim
Publishing house: Inst. für Marktorientierte Unternehmensführung
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics
Abstract: As firms are becoming more aware of product development cycle time, they are seeking to improve the effectiveness of NPD projects. One factor driving new product success is NPD team performance. Due to its high importance, managers attach great importance to the success of teams within the NPD process. Hence, this research examines team-level influences on team performance in new product development (NPD) projects. So far, studies on team effectiveness were mainly conducted in single industry settings and have not been targeting NPD. Also, most studies were conducted in one cultural environment, mainly US. This limits the generalization of findings to other industries and countries. The study builds on findings from team effectiveness as well as innovation literature. Numerous studies on team effectiveness adopted the input-process-output models and demonstrated different factors to be important. Thus, we take a cross-sectional perspective to examine, which factors influence the quality of team interaction and therefore, NPD team performance. In total, data from 44 NPD teams was collected in Germany. The results indicate nine factors to be relevant for NPD teams and their performance. Using multiple regression analysis the relationships between these factors were investigated. The findings confirm the input-process-output model. Our results indicate that a clear and common team objective, coherent team guidance, a functioning internal communication, as well as a good internal collaboration have a significant effect on NPD team performance. Contrary to previous results, we found that external interactions had no significant impact on NPD team performance. In addition, the results show a more distinct classification of internal team processes: internal communication (quantity of internal team work) as well as internal integration and internal cooperation (quality of internal team work).

Dieser Eintrag ist Teil der Universitätsbibliographie.

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