More thought - more framing effects? : Framing effects as a function of elaboration

Igou, Eric R. ; Bless, Herbert

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URN: urn:nbn:de:bsz:180-madoc-27449
Document Type: Working paper
Year of publication: 2004
The title of a journal, publication series: Working Paper Series
Volume: 03-39
Place of publication: Mannheim
Publication language: English
Institution: School of Law and Economics > Sonstige - Fakultät für Rechtswissenschaft und Volkswirtschaftslehre
MADOC publication series: Sonderforschungsbereich 504 > Rationalitätskonzepte, Entscheidungsverhalten und ökonomische Modellierung (Laufzeit 1997 - 2008)
Subject: 330 Economics
Subject headings (SWD): Bias , Entscheidung bei Risiko , Kognition
Individual keywords (German): Framing
Keywords (English): Framing effects , social cognition , decision making , bias
Abstract: Three studies investigate the impact of the amount of elaboration on framing effects. In all three studies, participants were exposed to decision scenarios similar to the 'Asian disease' problem (Tversky & Kahneman, 1981). The results replicated previous findings: Participants avoided the risky option when the scenario was framed in terms of gains, but preferred the risky option when the scenario was framed in terms of losses. Most importantly, these effects were most pronounced when participants spent more time working on the decision, because of either increased elaboration time (Study 1 and 2) or increased processing motivation (Study 3). Moreover, increased elaboration increased framing effects only when the situation required the scenario to be enriched with additional information. The discussion focuses on the possibility that increased elaboration may not necessarily result in less bias in social judgment and decision making.
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