Implemented Default or Induced Emotions: What Really Helps to Overcome the Innovation Bias?

Document Type:	Conference or workshop publication
Year of publication:	2009
Book title:	AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
The title of a journal, publication series:	AMA Winter and Summer Educators' Conference Proceedings
Volume:	20
Page range:	147-148
Publisher:	Kamins, Michael
Place of publication:	Red Hook, NY
Publishing house:	Curran
ISBN:	978-1-61567-798-6
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics