On the Impact of Framing Determinants on Social Marketing Effectiveness: What Do We Really Know?

Document Type:	Conference presentation
Year of publication:	2010
Conference title:	39th European Marketing Academy Conference (EMAC)
Location of the conference venue:	Kopenhagen, Dänemark
Date of the conference:	Juni 2010
Publication language:	English
Institution:	Business School > ABWL, Public & Non Profit Management (Helmig 2008-)
Subject:	650 Management

BASE: Helmig, Bernd ; Thaler, Julia

Google Scholar: Helmig, Bernd ; Thaler, Julia

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