On the Impact of Framing Determinants on Social Marketing Effectiveness: What Do We Really Know?

Helmig, Bernd ; Thaler, Julia

Document Type: Conference presentation
Year of publication: 2010
Conference title: 39th European Marketing Academy Conference (EMAC)
Location of the conference venue: Kopenhagen, Dänemark
Date of the conference: Juni 2010
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig 2008-)
Subject: 650 Management

Metadata export


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item