Modeling Long-term Sport-related Success: Implications for Sponsorship Decisions

Hattula, Stefan

URL:	http://ub-madoc.bib.uni-mannheim.de/28935
Document Type:	Conference presentation
Year of publication:	2009
Conference title:	31st Annual INFORMS Marketing Science Conference
Location of the conference venue:	Ann Arbor, Mich.
Date of the conference:	2009
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

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