Modeling Long-term Sport-related Success: Implications for Sponsorship Decisions

Hattula, Stefan

Document Type: Conference presentation
Year of publication: 2009
Conference title: 31st Annual INFORMS Marketing Science Conference
Location of the conference venue: Ann Arbor, Mich.
Date of the conference: 2009
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

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