Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement

Document Type:	Conference or workshop publication
Year of publication:	2011
Book title:	AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011
The title of a journal, publication series:	AMA Educators' Proceedings
Volume:	22
Page range:	9-10
Conference title:	AMA Summer Educators Conference 2011
Location of the conference venue:	San Francisco, CA
Date of the conference:	5-7 August 2011
Publisher:	Noble, Stephanie M.
Place of publication:	Chicago, IL ; Red Hook, NY
Publishing house:	American Marketing Association ; Curran
ISBN:	978-1-61839-652-5
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Schuhmacher, Monika C. ; Kuester, Sabine ; Tremel, Maurus

Google Scholar: Schuhmacher, Monika C. ; Kuester, Sabine ; Tremel, Maurus

ORCID: Schuhmacher, Monika C. ; Kuester, Sabine

; Tremel, Maurus

Hits per month over past year

You have found an error? Please let us know about your desired correction here: E-Mail

Show item