The Marketing-Sales Interface During New Product Launch: How Can Marketing Influence the Sales Force?

Document Type:	Conference presentation
Year of publication:	2011
Conference title:	AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times
Location of the conference venue:	San Francisco, Calif.
Date of the conference:	5 - 7 August 2011
Publication language:	English
Institution:	Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject:	330 Economics

BASE: Ahearne, Michael ; Bolander, Willy ; Kraus, Florian ; Liutec, Carmen

Google Scholar: Ahearne, Michael ; Bolander, Willy ; Kraus, Florian ; Liutec, Carmen

ORCID: Ahearne, Michael, Bolander, Willy, Kraus, Florian

and Liutec, Carmen

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