The Marketing-Sales Interface During New Product Launch: How Can Marketing Influence the Sales Force?

Ahearne, Michael ; Bolander, Willy ; Kraus, Florian ; Liutec, Carmen

Document Type: Conference presentation
Year of publication: 2011
Conference title: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times
Location of the conference venue: San Francisco, Calif.
Date of the conference: 5 - 7 August 2011
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject: 330 Economics

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