The Marketing-Sales Interface During New Product Launch: How Can Marketing Influence the Sales Force?


Ahearne, Michael ; Bolander, Willy ; Kraus, Florian ; Liutec, Carmen



Document Type: Conference presentation
Year of publication: 2011
Conference title: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times
Location of the conference venue: San Francisco, Calif.
Date of the conference: 5 - 7 August 2011
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für ABWL u. Marketing IV (Kraus)
Subject: 330 Economics




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Ahearne, Michael ; Bolander, Willy ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Liutec, Carmen The Marketing-Sales Interface During New Product Launch: How Can Marketing Influence the Sales Force? (2011) AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times (San Francisco, Calif.) [Conference presentation]


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