The Marketing-Sales Interface During New Product Launch: How Can Marketing Influence the Sales Force?Ahearne, Michael ; Bolander, Willy ; Kraus, Florian ; Liutec, Carmen
BASE:
Ahearne, Michael
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Bolander, Willy
;
Kraus, Florian
;
Liutec, Carmen
Google Scholar: Ahearne, Michael ; Bolander, Willy ; Kraus, Florian ; Liutec, Carmen ORCID: Ahearne, Michael, Bolander, Willy, Kraus, Florian ![]()
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