The Janus Face of Salespersons' Social Identification: Negative Outgroup Stereotypes and their Impact on Sales Performance

Document Type:	Conference or workshop publication
Year of publication:	2011
Book title:	AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA
The title of a journal, publication series:	AMA Educators' Proceedings
Volume:	22
Page range:	367
Conference title:	AMA Winter Educators' Conference 2011
Location of the conference venue:	Austin, TX
Date of the conference:	February 18-20, 2011
Publisher:	Srinivasan, Raji
Place of publication:	Chicago, IL ; Red Hook, NY
Publishing house:	American Marketing Association ; Curran
ISBN:	978-1-61839-064-6
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Wieseke, Jan ; Ahearne, Michael ; Kraus, Florian ; Mikolon, Sven

Google Scholar: Wieseke, Jan ; Ahearne, Michael ; Kraus, Florian ; Mikolon, Sven

ORCID: Wieseke, Jan, Ahearne, Michael, Kraus, Florian

and Mikolon, Sven

Hits per month over past year

You have found an error? Please let us know about your desired correction here: E-Mail

Show item