The Motivation-Spillover-Principle: How Leaders Motivate Salespeople to Adopt Sales Technology


Kraus, Florian ; Kessler-Thönes, Tino ; Wieseke, Jan


Document Type: Conference or workshop publication
Year of publication: 2008
Book title: Winter Educators' Conference 2008 : Proceedings of a meeting held 15-18 February 2008, Austin, Texas
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 19
Page range: 80-81
Date of the conference: 15. - 18.02.2008
Author/Publisher of the book
(only the first ones mentioned)
:
Brown, Tom J.
Place of publication: Chicago, Ill. [u.a.]
Publishing house: American Marketing Assoc. [u.a.]
ISBN: 978-1-60560-351-3
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für ABWL u. Marketing IV (Kraus)
Subject: 330 Economics

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.




+ Citation Example and Export

Kraus, Florian ; Kessler-Thönes, Tino ; Wieseke, Jan The Motivation-Spillover-Principle: How Leaders Motivate Salespeople to Adopt Sales Technology. Brown, Tom J. AMA Winter and Summer Educators' Conference Proceedings 19 80-81 In: Winter Educators' Conference 2008 : Proceedings of a meeting held 15-18 February 2008, Austin, Texas (2008) Chicago, Ill. [u.a.] [Conference or workshop publication]


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item