The Motivation-Spillover-Principle: How Leaders Motivate Salespeople to Adopt Sales Technology

Kraus, Florian ; Kessler-Thönes, Tino ; Wieseke, Jan

Document Type: Conference or workshop publication
Year of publication: 2008
Book title: Winter Educators' Conference 2008 : Proceedings of a meeting held 15-18 February 2008, Austin, Texas
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 19
Page range: 80-81
Date of the conference: 15. - 18.02.2008
Publisher: Brown, Tom J.
Place of publication: Chicago, Ill. [u.a.]
Publishing house: American Marketing Assoc. [u.a.]
ISBN: 978-1-60560-351-3
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject: 330 Economics

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.

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