The dissemination of market orientation in sales organizations: A three level study of the direct and indirect influences of leaders' market orientation


Kraus, Florian ; Wieseke, Jan ; Lee, Nick ; Rajab, Thomas



URL: http://toc.proceedings.com/01217webtoc.pdf
Document Type: Conference or workshop publication
Year of publication: 2007
Book title: AMA Winter Educators' Conference 2007 : Marketing Theory and Applications; February 16-19, 2007, San Diego, Ca
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 18
Page range: 339-340
Conference title: AMA Winter Educators' Conference 2007
Location of the conference venue: San Diego, CA
Date of the conference: February 16-19, 2007
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Assoc. ; Curran
ISBN: 978-1-60423-815-0 , 0-87757-324-7
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für ABWL u. Marketing IV (Kraus)
Subject: 330 Economics

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.




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Kraus, Florian ORCID: 0000-0001-6807-6544 ; Wieseke, Jan ; Lee, Nick ; Rajab, Thomas The dissemination of market orientation in sales organizations: A three level study of the direct and indirect influences of leaders' market orientation. AMA Winter and Summer Educators' Conference Proceedings 18 339-340 In: AMA Winter Educators' Conference 2007 : Marketing Theory and Applications; February 16-19, 2007, San Diego, Ca (2007) Chicago, IL ; Red Hook, NY AMA Winter Educators' Conference 2007 (San Diego, CA) [Conference or workshop publication]


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ORCID: Kraus, Florian ORCID: 0000-0001-6807-6544 ; Wieseke, Jan ; Lee, Nick ; Rajab, Thomas

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