Cross-Functional Integration of Product Management and Product Design in Application Software Development: Exploration of Success Factors

Botzenhardt, Achim ; Meth, Hendrik ; Maedche, Alexander

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URN: urn:nbn:de:bsz:180-madoc-296879
Document Type: Conference or workshop publication
Year of publication: 2011
Book title: Proceedings of the International Conference on Information Systems, (ICIS) 2011, Shanghai, China, December 4-7, 2011
Page range: Paper 10
Conference title: ICIS 2011
Location of the conference venue: Shanghai, China
Date of the conference: December 4-7, 2011
Publisher: Beath, Cynthia
Place of publication: Atlanta, GA
Publishing house: AISeL
ISBN: 978-0-615-55907-0
Publication language: English
Institution: Außerfakultäre Einrichtungen > Institut für Enterprise Systems (InES)
Business School > Wirtschaftsinformatik IV (Mädche 2009-2015)
Subject: 330 Economics
Abstract: The industrialization of application software development is a key trend in the software industry. One important element of industrialized development processes is the introduction of a division of work with specialized competencies. Cross-functional integration is a fundamental and well established concept in product development. Its potential has also been recognized in application software development. Many enterprise application software vendors have established product management to complement software development from a business perspective, while R&D primarily focuses on technology aspects. Due to the growing significance of usability and user experience, the product design function has become increasingly important for application software development. However, there is little empirical work concerning cross-functional integration of product management and product design in application software development. The work presented in this paper explores success factors of this cross-functional integration.

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