A process for strategic positioning in IT management

Müller, Benjamin

URL: https://aisel.aisnet.org/sprouts_all/363
Document Type: Conference or workshop publication
Year of publication: 2010
Book title: Proceedings of JAIS Theory Development Workshop
The title of a journal, publication series: Sprouts : Working Papers on Information Systems
Volume: 10
Issue number: 70
Page range: Paper 363
Conference title: 9. JAIS Theory Development Workshop
Location of the conference venue: St. Louis, MO
Date of the conference: 11.12.2010
Place of publication: Atlanta, GA
Publishing house: AISeL
ISSN: 1535-6078
Publication language: English
Institution: Business School > Wirtschaftsinformatik IV (Mädche 2009-2015)
Subject: 330 Economics
Abstract: The management of IT in a corporate context has evolved from technology provider to service partner of the business. To help understand the resulting changes in IT management, this paper presents a grounded theory explaining the process and the effects of strategically positioning an IT department as part of strategy development in IT management. We use a set of three case studies for building our suggested theory for explanation. In uncovering the theory and its constituents from our empirical material, we follow a grounded theory approach. Our research introduces social dynamics in the group of IT executives participating in strategic positioning as an important and novel determinant of planning and im-plementation success. Introducing a detailed process description, our process theory highlights how strategic positioning is currently approached and what effects unfold as a result. Our research helps to better understand how the contemporary role of IT in business has impacted strategizing and managing in the IT context. It shows that IT manage-ment becomes more and more emancipated and that research beyond the content of strategy can help to better understand the success of IT management. This, in turn, can help practitioners to improve their management approaches to better align their IT departments and increase their value contribution.
Additional information: Online-Ressource

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.

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