Salesforce Integration in New Product Development - A Key Driver of New Product Success?

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URL:	https://ub-madoc.bib.uni-mannheim.de/31044
Additional URL:	https://archive.ama.org/archive/AboutAMA/Volunteer...
URN:	urn:nbn:de:bsz:180-madoc-310442
Document Type:	Conference or workshop publication
Year of publication:	2012
Book title:	Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
The title of a journal, publication series:	AMA Winter and Summer Educators' Conference Proceedings
Volume:	23
Page range:	21-22
Conference title:	2012 AMA Marketing Winter Educators' Conference
Location of the conference venue:	St. Petersburg, Fla.
Date of the conference:	17.-19.02.2012
Publisher:	Bharadwaj, Sundar
Place of publication:	Chicago, Ill.
Publishing house:	American Marketing Assoc.
ISBN:	0-87757-348-4 , 978-1-62276-649-9
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics
Additional information:	Online-Ressource

	Dieser Eintrag ist Teil der Universitätsbibliographie.
	Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

BASE: Kuester, Sabine ; Hildesheim, Andreas

Google Scholar: Kuester, Sabine ; Hildesheim, Andreas

ORCID: Kuester, Sabine

and Hildesheim, Andreas

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