Salesforce Integration in New Product Development - A Key Driver of New Product Success?

Kuester, Sabine ; Hildesheim, Andreas

Kuester_Hildesheim_2012.pdf - Published

Download (20kB)

Additional URL:
URN: urn:nbn:de:bsz:180-madoc-310442
Document Type: Conference or workshop publication
Year of publication: 2012
Book title: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 23
Page range: 21-22
Conference title: 2012 AMA Marketing Winter Educators' Conference
Location of the conference venue: St. Petersburg, Fla.
Date of the conference: 17.-19.02.2012
Publisher: Bharadwaj, Sundar
Place of publication: Chicago, Ill.
Publishing house: American Marketing Assoc.
ISBN: 0-87757-348-4 , 978-1-62276-649-9
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics
Additional information: Online-Ressource

Dieser Eintrag ist Teil der Universitätsbibliographie.

Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

Metadata export


+ Search Authors in

BASE: Kuester, Sabine ; Hildesheim, Andreas

Google Scholar: Kuester, Sabine ; Hildesheim, Andreas

ORCID: Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hildesheim, Andreas

+ Download Statistics

Downloads per month over past year

View more statistics

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item