Salesforce Integration in New Product Development - A Key Driver of New Product Success?


Kuester, Sabine ; Hildesheim, Andreas


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URL: https://ub-madoc.bib.uni-mannheim.de/31044
Additional URL: https://archive.ama.org/archive/AboutAMA/Volunteer...
URN: urn:nbn:de:bsz:180-madoc-310442
Document Type: Conference or workshop publication
Year of publication: 2012
Book title: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 23
Page range: 21-22
Conference title: 2012 AMA Marketing Winter Educators' Conference
Location of the conference venue: St. Petersburg, Fla.
Date of the conference: 17.-19.02.2012
Author/Publisher of the book
(only the first ones mentioned)
:
Bharadwaj, Sundar
Place of publication: Chicago, Ill.
Publishing house: American Marketing Assoc.
ISBN: 0-87757-348-4 , 978-1-62276-649-9
ISSN: 1054-0806
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics
Additional information: Online-Ressource

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Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.




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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hildesheim, Andreas Salesforce Integration in New Product Development - A Key Driver of New Product Success? Open Access Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 21-22 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, Ill. 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, Fla.) [Conference or workshop publication]
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ORCID: Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hildesheim, Andreas

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