What drives WTP for energy efficiency when moving? Evidence from a Germany-wide household survey


Kesternich, Martin


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URL: http://ub-madoc.bib.uni-mannheim.de/3115
URN: urn:nbn:de:bsz:180-madoc-31158
Document Type: Working paper
Year of publication: 2010
The title of a journal, publication series: None
Publication language: English
Institution: Sonstige Einrichtungen > ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung
MADOC publication series: Veröffentlichungen des ZEW (Leibniz-Zentrum für Europäische Wirtschaftsforschung) > ZEW Discussion Papers
Subject: 330 Economics
Classification: JEL: Q41 D12 C25 ,
Subject headings (SWD): Deutschland , Energieverbrauch , Gebäude , Energiebewusstes Bauen , Nebenkosten , Zahlungsbereitschaft
Keywords (English): Energy efficiency , multinominal logit model , residential buildings , willingness to pay
Abstract: The political discussion on energy efficiency is focusing more and more on the building sector due to its susceptibility to potential market failures like the negative external pollution effects of CO2 emission. Using a discrete choice approach, this paper aims at deriving factors which increase the willingness to pay (WTP) for energy efficiency in the case of an upcoming move. A multinominal logit model is used to analyse micro data of a survey among more than 200 German households. The estimation results suggest that the WTP is not mainly determined by socioeconomic attributes like household income or formal education, but rather by environmental concerns and energy awareness. Although there is evidence for similarities to research on WTP for green daily consumer goods, the building sector is not clearly perceived as an essential possibility to contribute to climate protection.
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