Boosting sales productivity: The man-on-the-bench effect

Document Type:	Conference presentation
Year of publication:	2011
Conference title:	MSI Conference: New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation
Location of the conference venue:	Washington, DC
Date of the conference:	09.12.-10.12.2011
Publication language:	English
Institution:	Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject:	330 Economics

BASE: Kraus, Florian ; Ahearne, Michael ; Liutec, Carmen ; Steenburgh, Thomas J.

Google Scholar: Kraus, Florian ; Ahearne, Michael ; Liutec, Carmen ; Steenburgh, Thomas J.

ORCID: Kraus, Florian

, Ahearne, Michael, Liutec, Carmen and Steenburgh, Thomas J.

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