Developing and Validating a Scale for Nonprofit Brand Strength

Wymer, Walter ; Scholz, Hellen ; Helmig, Bernd

Document Type:	Conference presentation
Year of publication:	2012
Conference title:	41st Annual Coference of the European Marketing Academy (EMAC)
Publication language:	English
Institution:	Business School > ABWL, Public & Non Profit Management (Helmig 2008-)
Subject:	330 Economics

BASE: Wymer, Walter ; Scholz, Hellen ; Helmig, Bernd

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