Developing and Validating a Scale for Nonprofit Brand Strength


Wymer, Walter ; Scholz, Hellen ; Helmig, Bernd


Document Type: Conference presentation
Year of publication: 2012
Conference title: 41st Annual Coference of the European Marketing Academy (EMAC)
Publication language: English
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Wymer, Walter ; Scholz, Hellen ; Helmig, Bernd Developing and Validating a Scale for Nonprofit Brand Strength. (2012) 41st Annual Coference of the European Marketing Academy (EMAC) [Conference presentation]


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