Social Marketing Effectiveness - Development of a Midrange Theory


Helmig, Bernd ; Thaler, Julia


Document Type: Conference presentation
Year of publication: 2011
Conference title: 71st Annual Meeting of the Academy of Management (AoM)
Publication language: English
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Helmig, Bernd ; Thaler, Julia Social Marketing Effectiveness - Development of a Midrange Theory. (2011) 71st Annual Meeting of the Academy of Management (AoM) [Conference presentation]


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