Social Marketing Effectiveness - Development of a Midrange Theory


Helmig, Bernd ; Thaler, Julia



Document Type: Conference presentation
Year of publication: 2011
Conference title: 71st Annual Meeting of the Academy of Management (AoM)
Location of the conference venue: San Antonio, TX
Date of the conference: 2011
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Subject: 330 Economics




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Helmig, Bernd ; Thaler, Julia Social Marketing Effectiveness - Development of a Midrange Theory. (2011) 71st Annual Meeting of the Academy of Management (AoM) (San Antonio, TX) [Conference presentation]


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