An empirical investigation of experiences and the link between a service-dominant logic mindset, competitive advantage, and performance of nonprofit organizations

Boenigk, Silke ; Helmig, Bernd ; Bruhn, Manfred ; Hadwich, Karsten ; Batt, Verena

Document Type: Book chapter
Year of publication: 2012
Book title: Customer Experience
Page range: 469-499
Publisher: Bruhn, Manfred
Place of publication: Wiesbaden
Publishing house: Springer Gabler
ISBN: 978-3-8349-4000-1
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig 2008-)
Subject: 000 Generalities
330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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